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Shape today.

We bring society to the C-Suite, delivering consumer insights and cultural intelligence that turn emerging trends into your strategic advantage.

The Data And Digital Tools To Build What's Next

60+

Years of trusted insights and proven methodology. Driving innovation and industry leadership since 1963.

40M

Unique respondents sharing global perspectives that drive business decisions. Real voices, real insights.

67K+

Media mentions in 2025, showcasing data that drives meaningful conversations across industries and thought leadership.

90

Countries surveyed worldwide, combining global reach with deep local expertise to deliver comprehensive market intelligence.

Harris Poll

Who we are

The Harris Poll is a global market research and advisory partner. Together with Harris Quest, Emerald Research Group, Storyline Strategies, and BERA.ai, we help organizations understand people, anticipate change, and act with confidence.

What We Do

Market Understanding

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We’re continuously pulsing society for shifting marketplace signals.

Trends & Futures

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We use cultural insight and AI-powered intelligence to spot emerging trends.

Thought Leadership

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We turn data into research-backed narratives that shape moments and movements.

Product & Message

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We help brands optimize products and messaging by uncovering what truly resonates.

Brand & Reputation

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Our always-on custom brand and reputation tracking shows exactly where you stand.

In The News

  • News

    Two-thirds of Gen Z say they rely on self-taught skills to find a job

    Eve Upton-Clark Fast Company
  • News

    Most CIOs regret AI vendor, platform decisions: report

    Makenzie Holland CIO Dive
  • News

    More Americans than ever love being single. But they feel penalized for it by our financial system

    Mya Copeland Fast Company
  • News

    How Gen Z Is Shaping the Next Generation of Dating Platforms

    Fortune
  • News

    Highly attractive partners have ‘financial stability’—but these 4 money red flags doom a relationship, survey finds

    Gili Malinsky CNBC
  • News

    2026 Super Bowl ads to watch early keep AI out of the creative process

    Maxwell Millington Axios
  • News

    Super Bowl ads—what viewers want and don’t want from brands in 2026 commercials

    Erika Wheless Ad Age
  • News

    Audiobook listeners fall hard for romantasy

    Maxwell Millington Axios
  • News

    Fans Want Sports That Feel Shorter, Fairer, More Social: Harris Poll

    Robert Williams MediaPost
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Let's Work Together.

Ready to see what's coming next? Talk with our team about how Harris Poll intelligence can shape your strategy.

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