In order to change our world for the better, first we need to understand it.
At The Harris Poll, we survey the public on cultural and industry trends that are shaping our current moment. Every day, our polling experts and analysts work together to interpret this data. In our articles, we share high-level insights on everything from cryptocurrency to the gender pay gap.
For a more in-depth investigation into issues by subject, visit our Reports.
Featured Briefs
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Chinese Automakers in the U.S. Market As global automotive markets evolve, Chinese manufacturers are setting their sights on American consumers. But are U.S. buyers ready to embrace these emerging brands? Our latest research dives into consumer perceptions, market barriers, and the road ahead for Chinese automakers looking to establish a foothold in America. Trust remains the biggest hurdle: American consumers express skepticism about quality and […]
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In little more than two decades, approximately $124 trillion in personal U.S. assets will transfer from older Americans (ages 55-80+) to the younger generations (ages 18-54). This is a huge moment for financial advisors as these professionals look to understand, and keep, their new client base. Currently, 43% of younger Americans plan to switch asset managers from their parent’s current provider after they receive an inheritance. Here, we break down the data to show how advisors can shift their […]
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As Chinese automakers ramp up exports and explore paths into North America—often via Mexico and other production hubs—U.S. policymakers are responding with steep tariffs, investigations, and growing scrutiny around data security and trade. Yet while the political and regulatory climate is heating up, data from the 2025 Harris Poll AutoTECHCAST study shows something more nuanced […]
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Brand Bowl 2026: The Brands To Watch On February 8th, we sang along with Coinbase, hung out with sitcom favorites at Dunkin’, and laughed with “Justaguy” Guy Fieri. Which Super Bowl LX commercials stuck with you? The Harris Poll’s QuestBrand released the sixth annual Brand Bowl report to measure the Big Game’s impact on advertising […]
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Welcome to a special “Super–Edition” of The Story. This bonus issue covers The Harris Poll’s latest research on Sunday’s Big Game. Discover how celebrity spokespersons impact brand perception, why the Super Bowl continues to be America’s biggest social ritual, and how many employees are likely to call out sick with football fever. See how we […]
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What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common? Other than higher-than-average net worths, all four will star in Super Bowl LX commercials on February 8th. Super Bowl ads have long been known for their eye-popping price tags ($8 million for 30-seconds of air time), creative storylines, and celebrity appearances. […]
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Introduction The aim in conducting the Attitudes toward U.S. Relationships with North Korea and China study was to understand Americans’ knowledge about the Korean War as well as understand their feelings about working with countries like North Korea and China to change the climate of their relationship with the United States. topline findings The […]
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The Joy Rematch: What Do Sports Fans Want? A recent Harris Poll report, The Joy Rematch, finds a significant ‘joy gap’ between the experience sports fans have and the experience they want. This gap is even wider among key growth demographics, including Gen Z, non-fans, and parents of Gen Alpha. What do sports fans want? […]
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Nearly a year after the spike in national pride triggered by trade, tariff, and independence threats against Canada, pride levels remain elevated, driving a lasting commitment to supporting Canadian companies and athletes. While the Live by the Leaf Index has eased slightly to 739 this month (from 758 in June and a peak of 815 […]
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Middle Market Resilience: Entering 2026 With Cautious Optimism Confidence in America’s middle market firms is rebounding after a period of uncertainty. The latest RSM Middle Market Business Index (MMBI) conducted by The Harris Poll in partnership with the U.S. Chamber of Commerce, climbed to 131.5 in Q4 2025, a notable increase from 123.3 in the prior quarter. This renewed optimism is largely driven by […]
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Findings from the Harris Poll for RSM
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