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Ulta Beauty x Cécred Partnership
Two brands are better than one.
In April 2025, Ulta Beauty exclusively launched Beyoncé’s Cécred haircare line both in-store and online. Only a year old, Cécred benefited from Ulta’s national distribution, while the established retailer profited from the Beyoncé-fueled hype. Download the case study to see how these two brands made their partnership a success.
