The face of retail is rapidly evolving as shopping expands beyond traditional brick and mortar stores. Online shopping, subscription services, showroom stores, and experiential retail are redrawing consumer expectations. Where will shoppers want to spend in the years ahead?
At The Harris Poll, we are continuously monitoring shopping trends, and predicting the future of retail. We will update this page throughout the year with emerging insights that help retailers plan their next moves.
Drawing data from real consumers, we report the stories that matter most to retailers. How can retailers best balance online and in-store offerings? Will COVID permanently shift the way Americans shop and what they buy? How do shopping preferences vary by generation? What types of experiences and services do consumers expect? What types of brand partnerships resonate with consumers? What marketing initiatives pay off?
Between inflation and emerging tariffs, it’s been a difficult economy for retailers to encourage spending. Here, we use data from recent Harris Poll surveys and QuestBrand data to explore what factors actually entice consumers to shop. Our goal is to provide companies with the information needed to overcome this turbulent economic environment. The snapshot explores Americans’ online shopping habits and thoughts about customer service interactions.
Featured Retail Insights
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We dive into even more subjects in our one-off briefs and in-depth reports.
Retail Articles & Insights
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In The News
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In The News
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