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Ad Age
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20 brands catching Gen Z's attention right now
Gen Z demands accountability amid corporate DEI rollbacks
Spring Break Marketing—How Brands Can Navigate The Generational Travel Divide
20 Brands Catching Baby Boomers' Attention Right Now
25 Brands That Gen Z Says Are On The Way Up
Super Bowl Ad Takeaways—3 Audience Insights For Brand Marketers
Wellness, GLP-1 Weight Loss Drugs And The Super Bowl - Behind The Emerging Trend
Super Bowl Ads — What Viewers Want And Don't Want From Brands In 2025 Commercials
Marketing to Gen Beta, Gen Alpha, Gen Z, Millennials, Gen X And Boomers - What Brands Need To Know In 2025
B2B CMOs Plan To Boost AI And Social Media Spending In 2025
Mattel's Porn Mistake Bothers Gen Z More Than Others - How 'Wicked' Packaging Errors Is Affecting Consumers
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Fast Food Marketing - 3 Ways To Win Back Price-Sensitive Diners
AI In Ads Divides Consumers - What Brands Can Learn From New Data Revealing The Tension
Limited-Time Fall Marketing - What Consumers Expect From Brands
Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market
20 Brands Catching Baby Boomers' Attention Right Now
Marketing Winners And Losers Of The Week
20 Brands Catching Gen Z's Attention Right Now
Travel Marketing - How To Reach Consumers Planning Summer Vacations
Crypto Marketing - 3 Key Consumer Trends From The Latest Harris Poll
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
4 Gen Z Marketing Trends From 2023
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
20 Brands Catching Gen Z's Attention Right Now
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
How Gen Z Envisions AI Improving E-Commerce
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
20 Brands Catching Gen Z's Attention Right Now
What Brands Can Learn From Gen Z's Environmental Awakening
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
20 Brands That Are Gaining Popularity With Gen Z
Generative AI - How Marketers Should Navigate Consumer Distrust
AI Tools Raise Safety Concerns For Most Consumers
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Netflix and Disney+ Can Fix Ad-Supported Streaming
20 Brands Getting Gen Z Attention Right Now
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
As industry first-mover Netflix recently announced its plans for a basic, ad-supported subscription tier, The Harris Poll surveyed a representative sample of American adults on behalf of Ad Age to determine consumers’ latest streaming preferences. Most digital streaming service subscribers find ads on streaming platforms too plentiful and uninteresting. That said, relatively few would pay […]
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
Brands have increasingly invested in sponsored posts and direct partnerships with social media influences to promote their products and services. The Harris Poll recently polled a representative sample of U.S. adults on behalf of Ad Age to determine the impact that influencers have on consumer purchase decisions. A notable sum of U.S. adults find purchase-related […]
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
Brief • 2 min Read
Elon Musk Is Holding Strong in the Court of Public Opinion
While Elon Musk might have taken a legal loss last week (with a judge ordering that Twitter’s lawsuit against him should go to trial) he is still holding strong in the court of public opinion, according to a new study conducted by The Harris Poll on behalf of Ad Age. Two-fifths (41%) of those aware […]
Thought Leadership: How Business Executives Can Close The Communications And Revenue Gap
20 Brands Gaining Gen Z Attention Right Now
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Young Consumers Poised to Make Their Memorial Day Spending Mark
20 Brands Gaining Gen Z Love Early in 2022
Earth Day Green Messaging: 3 Strategies to Guide Brands
20 Brands Getting Gen Z's Attention (And Dollars)
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 4 min Read
A Noteworthy Amount of U.S. Adults Are Taking Steps to Improve Their Health
A study conducted by The Harris Poll on behalf of Ad Age found that a notable portion of U.S. adults have taken steps to improve their mental and physical health in the past six months. That said, age and household income are significant factors in the decision to purchase or use health-focused products. Physical Health […]
Consumers in 2022 are Anxious, Uncertain and Stressed Out
The 9 Most Popular Insurance Ad Characters, Ranked
Brief • 4 min Read
Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them
A recent study conducted by the Harris Poll on behalf of Ad Age found that, in general, fictional mascots are an effective marketing tool for insurance companies – even more so than celebrity spokespeople. Insurance is an important purchase, and most adults want that to be reflected in the tone of product ads. However, fictional […]
Brief • 3 min Read
What does the Aaron Rodgers vaccine controversy teach brands?
A recent study conducted by the Harris Poll exclusively for Ad Age shows that while most consumers believe that brands should distance themselves from controversial partnerships, consumer perspectives remain divided on key issues such as COVID-19 vaccinations. When it comes to partnerships during the pandemic, there’s no right answer for brands. Seven in 10 US […]
It Could Be The Most Expensive Thanksgiving Ever - How Food Brands Are Responding
3 Ways To Reach The Next Generation Of Consumers Through Music
Brief • 8 min Read
The Next Generation and Music Discovery: Implications for Brands
A recent survey conducted by the Harris Poll exclusively for Ad Age looked at how all Americans consume, discover and interact with music and brands. We found that Americans under 30 – Gen Z and Young Millennials – are driving a new wave of consuming music and being influenced by brands and music. Listening to […]
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
A recent survey conducted by the Harris Poll exclusively for Ad Age shows that even though there are ongoing supply chain issues and warnings for consumers to begin holiday shopping sooner rather than later, consumers don’t want to see festive holiday ads just yet. Americans aren’t blind to the most recent supply chain interruptions. Most […]
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
A recent survey conducted by the Harris Poll exclusively for Ad Age confirms that the popularity of streaming services has surpassed that of traditional television providers, which are now used by 78% of US adults and 55% of US adults respectively. For better or worse, as the pool of content providers continues to expand, so […]
What Viewers Dislike About Streaming TV Ads
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Brief • 10 min Read
Tuning In to the Future of Music Discovery
The future of music discovery lies with the youthful, the technologically engaged, and the globally aware.
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
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