Brief • 1 min Read
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti […]
Brief • 3 min Read
When shoppers step into a Mercadona Supermarket, they’re greeted not just by bright aisles and fresh produce but by a sense of genuine warmth: the friendly nod from a familiar face, the local produce proudly spotlighted on shelves. It’s an experience forged through years of quiet consistency, and now it’s translating into remarkable gains in […]
Brief • 4 min Read
Brands winning big with Boomers right now on the brand equity front are tapping into what matters most: thoughtful campaigns that resonate emotionally and align closely with their audience’s interests. Boomers are famously loyal, value-driven, and place enormous trust in reputation. Yet surprisingly, a few fresh faces have entered their top choices this quarter. Let’s […]
Brief • 6 min Read
ChatGPT is a phenomenon. Not just an AI breakthrough — a brand phenomenon. And QuestBrand now measures it in 21 countries worldwide. In the U.S., my relationship with it evolved fast. First, it was my writing partner — sharpening memos, rewriting decks, and turning half-baked thoughts into something you’d actually want to say in a […]
Brief • 4 min Read
Companies capturing Gen Z’s attention right now aren’t just lucky; they’ve mastered authenticity, innovation, digital-first strategies, and immersive storytelling. These strategies have paid off for these twenty brands according to Ad Age’s latest Gen Z Brand Tracker. Below we will explore a few of the brands climbing in Brand Equity and why. Managing Director of […]
Brief • 3 min Read
With Father’s Day approaching, it’s time to talk all things dad – dad jokes, dad hobbies, and even dad shoes. Want to know what makes dad tick? As Americans look for the perfect Father’s Day gifts, we employed data from QuestBrand by The Harris Poll to uncover 10 brands that grab dads’ attention. The brand ranking […]
Brief • 3 min Read
Based on data from QuestBrand by The Harris Poll, Ad Age released their quarterly Gen Z Brand Tracker in May. This ongoing brand tracker ranks the top 20 brands with quarter-over-quarter brand equity growth among Gen Z adults (ages 18-28). From Q4 2024 to Q1 2025, the secondhand apparel marketplace Depop experienced a +12.0% brand equity lift […]
Brief • 3 min Read
While home entertainment has continued to evolve in a multi-screen world, LG’s latest advancements leverage AI-powered, personalized experiences – innovations that consumers are reacting positively to. And, according to the latest research by The Harris Poll’s survey software, QuestDIY, innovation has emerged as a critical factor in influencing brand loyalty. Catching the attention of early […]
Brief • 3 min Read
According to a recent Harris On Demand survey on behalf of NerdWallet, 44% of Americans plan to take a summer vacation this year (June-August) that will require a flight or a hotel stay. Each traveler expects to pay $3,861 (on average) for their trip expenses. If you do the math, that’s 117 million Americans, spending […]
Brief • 2 min Read
Taco Bell’s energy? Straight Gen Z core. Using data from QuestBrand by The Harris Poll, we can see how Taco Bell’s push towards nostalgia, chicken, and LTOs strongly resonates with this generation. Throughout the last quarter of 2024, Taco Bell’s brand equity lifted among Gen Z adults, and remains high into 2025. What is Taco […]
Case Study • 1 min Read
Ulta Beauty x Cécred Partnership Two brands are better than one. In April 2025, Ulta Beauty exclusively launched Beyoncé’s Cécred haircare line both in-store and online. Only a year old, Cécred benefited from Ulta’s national distribution, while the established retailer profited from the Beyoncé-fueled hype. Download the case study to see how these two brands […]
Brief • 2 min Read
With the arrival of warmer days and fresh flowers comes another hallmark of spring – Mother’s Day. As families plan how to celebrate mom this year, we’re here to help, using data from QuestBrand by The Harris Poll to discover what brands are resonating most with moms. Top Brands That Resonate With Mothers QuestBrand. Base: […]
Brief • 2 min Read
Using data from QuestBrand by The Harris Poll, Ad Age released their quarterly Gen Z brand tracker in February. This tracker ranks the top 20 brands by quarter-over-quarter brand equity growth among Gen Z adults (ages 18-28). Gap ranked 2nd, with brand equity that jumped +16.9% from Q3 (29.1) to Q4 (46.0) 2024. Brand equity […]
Brief • 3 min Read
From brackets to buzzer-beaters, the annual NCAA college basketball tournament, March Madness, has become one of the most anticipated sports events of the year. Since the tournament’s debut in 1939, the way fans engage with the event has evolved, especially with the emergence of digital platforms. Ahead of this year’s tournament, the popular messaging app, […]
Brief • 3 min Read
Using QuestBrand data, Ad Age released their quarterly Baby Boomer brand tracker in March. This tracker ranks the top 20 brands by quarter-over-quarter brand equity growth among Baby Boomers (ages 61-79). This quarter, Chobani placed 8th, with brand equity that rose +7.3% from Q3 (44.7) to Q4 (52.0) 2024. The greatest gains were seen in […]
Brief • 2 min Read
Originally founded in Ireland, Primark has become a leading international fashion retailer over the last 50 years by stocking and selling a wide array of affordable clothing and accessories in stores worldwide. To keep customers coming back, Primark has introduced new styles, deals, and storefronts. Recently, the brand capitalized on its performance category by rebranding […]
Case Study • 1 min Read
Reward Programs Impact Customer Loyalty In December 2024, British Airways announced that it was revamping its Executive Club. Using data from QuestBrand, we explore how British Airways’ recent loyalty program changes affected customer engagement. After proposing a spending-based rewards system, customer concerns led the airline to reconsider its changes and demonstrated the value of loyalty […]
Brief • 2 min Read
Using QuestBrand data, Ad Age released their quarterly Gen Z brand tracker in February. This tracker ranks the top 20 brands by quarter-over-quarter brand equity growth among Gen Z adults (ages 18-28). This quarter, Hawaiian Airline placed 18th, with brand equity that rose +6.2% from Q3 (20.2) to Q4 (26.4) 2024. The greatest gains were […]
Case Study • 1 min Read
TikTok Gives Chili’s A Sales Boost Popular Triple Dripper appetizer went viral in 2024. Using data from QuestBrand, we show how viral social media trends can have real business implications. Chili’s Triple Dipper starter took off on TikTok in 2024, resulting in significant sales growth at a time when many chains were struggling to attract […]
Case Study • 1 min Read
Dad shoes are cool again How New Balance successfully won over Gen Z. Using data from QuestBrand, we explore how New Balance — once the go-to sneaker for dads everywhere — was able to successfully catch Gen Z’s attention. Download the case study to see how leveraging digital engagement and meaningful strategic partnerships can pay […]
Brief • 2 min Read
“Banking our base is our priority.” – Amrita Ahuja, Block CFO. Cash App has long been known for its role as a peer-to-peer payment app. But you’d be mistaken if you thought that was all Cash App could do. Since its launch, Cash App has been steadily increasing their capabilities. Today, the company is trying […]
Brief • 2 min Read
UGG ranked 8th in our latest AdAge-Harris Poll Gen Z brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Gen Z adults (ages 18-28). Once a 2000’s closet staple, UGGs were the must-have boot before retiring to the back of […]
Case Study • 1 min Read
The Predictive Power Of Brand Equity Celsius’ comeback was hiding in plain sight. Using data from QuestBrand, we explore the positive power of brand equity by closely examining the story of popular energy drink Celsius. Download the case study to see how when data is correctly calibrated, brand equity becomes a central tool for forecasting […]
Brief • 3 min Read
Haven’t you heard? The “dad shoe” is back in style! Using data from QuestBrand by The Harris Poll, Ad Age released their quarterly Gen Z Brand Tracker in February. This tracker ranks the top 20 brands with quarter-over-quarter brand equity growth among Gen Z adults (ages 18-28). New Balance ranked first on this quarter’s list. Brand equity measures […]
Brief • 5 min Read
Earnings reports tell you what happened. Brand equity tells you what’s coming. That’s why smart investors, brand leaders, and hedge funds are paying attention to real-time consumer sentiment—because when brand trust, preference, and momentum rise, stock performance often follows. QuestBrand by The Harris Poll tracks thousands of brands globally, capturing these shifts before the market […]
Brief • 3 min Read
The NFL isn’t just America’s most popular sports organization—it’s leaving its peers behind, outpacing every other league in brand equity and redefining the emotional bond with its audience. While competitors have held steady since 2021, the NFL is soaring, driven by rising perceptions of Fun, Energetic, and Premium—core attributes that fuel loyalty and engagement. According […]
Case Study • 1 min Read
TikTok Soars Through a Ban A long-threatened shutdown didn’t dull TikTok’s glow. Using data from QuestBrand, we explore the impact of TikTok’s January US ban on consumers’ brand perception. Shockingly, TikTok’s positive brand momentum soared as the day of the shutdown neared. Download the case study to understand TikTok users’ unintuitive response.
Case Study • 1 min Read
Jumping on A Viral Trend Lindt launched their own limited-edition version of TikTok’s popular Dubai Chocolate Bar. Using data from QuestBrand by The Harris Poll, we examined the impact of Lindt’s limited-edition chocolate bar drop. Did leaning into this popular internet trend pay off for the chocolatier? Download our case study to learn more!
Brief • 3 min Read
With just over half of the UK population owning a pet, demand for pet food is high, and so are consumers’ values when choosing a brand to satisfy their furry friends. Pedigree, founded in 1957, has consistently captured a large slice of market share and UK consumer brand familiarity. Recently, the wholesome food brand Lily’s […]
Brief • 2 min Read
Huy Fong’s Sriracha Hot Chili Sauce ranked 6th in our latest AdAge-Harris Poll Gen Z brand tracker with a 5.5% brand equity increase from Q2 (46.7) to Q3 (52.2). This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Gen Z adults (ages […]
Brief • 2 min Read
It’s been 65 years since Paddington the teddy bear first appeared on children’s bookshelves. Since his creation, the beloved, British-based bear has gone on countless adventures while upholding a timeless, multigenerational and cultural appeal. “Paddington in Peru,” the most recent addition to the bear’s franchise, debuted at the UK box office November 8 and shared […]
Brief • 3 min Read
Facebook was one of the first, and most impactful, social media platforms in the early 2000’s. It was the most downloaded mobile app of the 2010s and is the third-most-visited website globally as of just two months ago. However, it has been impossible to ignore the lack of attention Facebook has received from Gen Z […]
Brief • 2 min Read
In recent months, Guinness has gained a new generation of fans — and the demand for the classic stout is causing British pubs to worry about Christmas supply. This surge in popularity could be attributed to the social media attention Guinness has recently received. Celebrity endorsements and video trends have helped frame the Irish pint […]
Brief • 3 min Read
Apple ranked 1st in our latest AdAge-Harris Poll Baby Boomer brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Baby Boomers. Apple has set a standard for customer-centric technology since its creation in 1976. Over the years, Apple has unveiled […]
Brief • 2 min Read
Dove ranked 12th in our latest AdAge-Harris Poll Gen Z brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Gen Z adults (ages 18-27). Over the last 20 years, Unilever’s Dove has challenged stereotypical beauty standards by featuring real women […]
Brief • 3 min Read
Using data from QuestBrand by The Harris Poll, AdAge released their quarterly Gen Z Brand Tracker in November. This tracker ranks the top 20 brands with quarter-over-quarter brand equity growth among Gen Z adults (ages 18-27). HelloFresh ranked second on this quarter’s list. Brand equity measures the value consumers see in a brand at a […]
Brief • 2 min Read
Have you heard of the “Costco Guys”? No, this title doesn’t refer to Costco’s hard-working employees. A Florida father-son duo, who go by A.J. and Big Justice, have adopted the moniker. The pair’s social media fame has skyrocketed throughout 2024. In March, A.J. and Big Justice dropped a TikTok video that sparked the Costco Guys […]
Brief • 3 min Read
In Germany’s online marketplace, Amazon.de and Kaufland.de have established themselves as popular retailers among Gen Z consumers by providing enticing deals and products. To kick off October, Amazon caught consumers’ attention by hosting Big Deal Days, a two-day online event where Prime members could cash in on exclusive deals. The savings opportunity was accessible in […]
Brief • 2 min Read
On International Beer Day, Dutch brand Heineken released a global campaign that deviated from the typical beer commercial. Rather than build anticipation for the first sip of a cold Heineken, their “You Can Forget About Beer” campaign shows half-filled Heineken bottles left behind on counter tops. Known as a brand that champions social interaction and living […]
Case Study • 1 min Read
Snapchat Distances Itself From Social Media Snapchat’s global campaign – “Less Social Media. More Snapchat.” highlights Snapchat’s ability to foster connection On February 4th, 2024, Snapchat launched a global marketing campaign “Less Social Media. More Snapchat.” with a 60-second commercial that aired during the Grammy’s. One week later, they upped the ante, running a 30-second […]
Brief • 2 min Read
In recent years, the UK restaurant industry has seen considerable changes due to the cost-of-living crisis. US-based fast-casual chains have claimed more territory in Europe, and their meals have become more appealing to British consumers looking to save money while satisfying their palate. Chipotle Mexican Grill is one fast-casual chain that has recently made waves […]
Case Study • 1 min Read
Global Marketing Campaign Overshadows Price Hikes “My Spotify” reminds users of the platform’s incredible level of personalization. In June, Spotify released their largest global marketing campaign since 2023’s end-of-year “Unwrapped.” The campaign celebrates Spotify’s unparalleled ability to personalize each user’s listening experience. “My Spotify” launched around the same time that Spotify increased the price of […]
Brief • 2 min Read
News of first-time profitability can attract the attention of many onlookers, whether wanted or unwanted. Unfortunately for Vinted, an online marketplace for new and used fashion items, this accomplishment came during an era of extensive scrutiny over data-privacy and usage, particularly for successful brands. In Europe, companies are held to a strict data privacy standard […]
Case Study • 1 min Read
Tesla Looks To Penetrate the German EV Market …But German consumers show a strong preference for their own automotive manufacturers. Worldwide, the electric vehicle (EV) market is actively expanding, with anticipated global sales growth of 29% in 2024 from the year prior. Despite widespread adoption of EVs, American-owned Tesla is struggling to win over some […]
Brief • 3 min Read
In July, American Eagle revived a 20-year-old slogan “Live Your Life.” This phrase was originally trademarked by the retailer in the mid-2000s, but was recovered earlier this year as American Eagle’s marketing platform. The Live Your Life platform encourages consumers to step out of the digital world and to engage with those around them IRL. American […]
Brief • 2 min Read
Fast fashion superstar Fashion Nova started as a single brick-and-mortar store in Los Angeles in 2006. Today, they have five physical stores across Southern California, but the bulk of Fashion Nova’s sales are through their online store. Each week, 1,000+ new apparel items are added to Fashion Nova’s website. In 2018, Fashion Nova was named […]
Brief • 3 min Read
Recently, the growing fintech company, Revolut, announced that it officially secured its UK banking licence after a three-year process. During those years, Revolut demonstrated its dedication to the UK market by expanding its workforce, office, and market position. Since Revolut has invested more in its UK client base and secured its banking licence, the company […]
Brief • 3 min Read
It’s been an unpredictable election season – and we still have seven weeks to go until Election Day. But we aren’t here to talk about politics. We’d much rather discuss brands. This year’s political season has impacted more than Americans’ voting decisions – it has impacted how consumers think about certain brands, like Converse. Converse’s […]
Brief • 2 min Read
In January 2024, Subway added a Footlong Cookie to its menu for only $5. Demand for the cookie exceeded Subway’s ability to fulfill orders, and the cookie had to be temporarily removed from Subway’s app and delivery purchase options. Between January and May, Subway sold 5 million Footlong Cookies. Want more information on QSR trends? […]
Brief • 2 min Read
Ahead of the 2024 Paris Olympic Games, Athleta set the stage with its first national TV spot: “Power of She.” The ad features Olympian (and Athleta athlete) Simone Biles and the motivational mantra “just because she can.” The campaign emphasizes Athleta’s mission of empowering women across the globe. Running from June 15 through to the […]
Case Study • 1 min Read
A Reputation For Value Taco Bell’s Affordability Wins Out With Lower-Income Consumers “Fast-food” has long been synonymous with “affordable food,” but recent inflationary pressures have shifted this perception. However, Taco Bell’s reputation for affordability has helped them maintain popularity with lower-income US adults. Using data from QuestBrand, we examined how Taco Bell’s strong brand reputation […]
Brief • 3 min Read
According to data from Business Insider, the typical Target shopper is a suburban, Millennial mother with a household income around $80k. You may have picked up on that just from walking through the Target aisles. But this consumer profile gives us a better idea of what Target customers might be looking for, and their pain […]
Brief • 2 min Read
Recently Wendy’s was in the hotseat for planning to test dynamic pricing as early as 2025. Consumers are skeptical of dynamic pricing, and fear this could be used to introduce “surge pricing.” According to a recent Harris Poll survey conducted on behalf of NerdWallet, 22% of consumers (and 15% of Gen Z) say that they […]
Brief • 3 min Read
In late April, Walmart joined the world of private-label brands when they launched ‘bettergoods.’ It’s counterparts, such as Costco’s Kirkland, Whole Foods Market’s 365, Kroger’s Private Selection, and Trader Joes, have done exceedingly well in a market of rising food prices and tightening budgets. Private label brand sales increased 6% from 2022 to 2023. With […]
Brief • 2 min Read
In recent months, Gen Z has prioritized cost-conscious grocery shopping amid rising consumer prices. According to data from the Agriculture Department, Americans are spending more than 11% of their personal disposable income on food. Many young consumers looking to combat growing grocery bills have turned to buying in bulk at warehouse clubs, such as Costco. […]
Brief • 3 min Read
What do a fighter jet, NASCAR, and Ozzy Osbourne have in common? They all play a role in daring beverage brand, Liquid Death’s, recent marketing frenzy. Launched in 2019, Liquid Death has long turned convention on its head, with marketing campaigns that shock and entertain. These tactics have appealed to many consumers – especially young […]
Brief • 2 min Read
In May, e.l.f. Cosmetics distinguished itself with an eye-catching campaign: “So Many Dicks.” Pairing a play on words with powerful partnerships, e.l.f. advocated for corporate diversity in America while promoting its own team’s diversity. The campaign centered on the striking statistic that there are more men named Richard, Rick, or Dick on U.S. company boards […]
Case Study • 1 min Read
The Light That Burns Twice As Bright… After a meteoric rise in popularity, can PRIME sustain its growth? Logan Paul and KSI launched PRIME Hydration in 2022. By 2023, PRIME was projected to reach $1.2 billion in sales. Despite their fast rise, the popular brand was hit by several class action lawsuits – alleging the […]
Brief • 2 min Read
In February, Meta announced their continued approach to limiting political content on Instagram, Threads, and Facebook feeds. Previously, users could leverage the algorithm to disseminate political messages and reach a wider audience — but this dialect began to blur with disinformation and disruption. Meta announced the automatic removal of pieces of political content in users’ […]
Case Study • 1 min Read
Shining In Celebrity Star Power Beyoncé’s Song “Levii’s Jeans” Positively Impacted The Levi’s Brand In March 2024, Beyoncé launched her first country-style album, Cowboy Carter, which includes the catchy song “Levii’s Jeans.” After the song’s release, the brand’s stock jumped 20%, and Levi’s experienced a 20% increase in foot traffic in their US stores. Using […]
Brief • 2 min Read
TripAdvisor topped the list in our latest AdAge-Harris Poll Boomer brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Baby Boomers (those born between 1946 and 1964). Brand equity measures the value consumers see in a brand at a particular moment of time. […]
Brief • 3 min Read
On December 10, 2023, Royal Caribbean launched their first nine-month world cruise on Serenade of the Seas. Passengers who booked cabins for the entire 274-night, 60+ country cruise paid between $53,999-$117,599 per person. Shorter stints on the ship were also available. Leading up to the ship’s December departure, passengers began posting about the cruise on […]
Brief • 2 min Read
Using data from QuestBrand by The Harris Poll, online home store Wayfair ranked 18th in Ad-Age-Harris Poll’s recent Gen Z brand tracker. Wayfair finished just behind Tillamook, Quest Diagnostics, and Timberland. This quarterly tracker ranks the top 20 brands by growth in brand equity among Gen Z adults. Members of Gen Z under the age […]
Brief • 2 min Read
On January 10, 2024, the United States Securities and Exchange Commission (SEC) approved the listing and trading of spot bitcoin exchange traded funds (ETFs). This allowed regulated exchanges, such as the New York Stock Exchange and Nasdaq, to facilitate the trade of investment funds that are tied to the current price of bitcoin. At the […]
Brief • 2 min Read
Since its launch in November 2022, millions of Americans have experimented with OpenAI’s ChatGPT. In early 2023, ChatGPT was declared the “fastest growing app of all time;” it acquired 100 million monthly users in just two months. In contrast, it took TikTok nine months and Instagram 2.5 years to reach this many monthly users. ChatGPT […]
Case Study • 1 min Read
An Unconventional Show Of Brand Confidence Lululemon Leans Into Gen Z Culture With A “Dupe Swap” In May 2023, Lululemon hosted a “Dupe Swap” in Los Angeles. At the event, consumers got a free pair of Align leggings if they turned in a knockoff to demonstrate Lululemon’s superior quality. In all, Lululemon gave away $97K […]
Brief • 2 min Read
New year, new you. The start of a new year provides a natural point of reflection – what is going well, and what should change? Often, New Year’s resolutions center on health and fitness goals – including finally signing up for a gym membership. A New Year’s advertising push For years, Planet Fitness has leaned […]
Brief • 2 min Read
You may have thought that Pinterest was for Millennials, TikTok was for Gen Z, but the times they are a-changin’. Gen Z’s interest in Pinterest significantly grew throughout 2023, and they are currently Pinterest’s fastest growing user demographic. This youngest group of adults now accounts for more than 40% of Pinterest’s monthly active users worldwide. […]
Brief • 2 min Read
After Hamas’ October 7th attack on Israel, people around the world took to TikTok and other social media platforms to voice their support for the Israelis or the Palestinians. TikTok became a powerful political forum for supporters who proudly typed #standwithIsrael or #freePalestine. Social activists, governments, and others moved by the images they saw online […]
Brief • 2 min Read
Dove ran a national ad campaign that celebrates female athletes, “Hard Knocks,” in Super Bowl LVIII. Accompanied by the song “It’s the Hard Knock Life” from the popular musical Annie, “Hard Knocks” shows a montage of young female athletes falling as they practice and compete in various sports. Halfway through the spot, the ad […]
Brief • 2 min Read
Rival footwear brands New Balance and Skechers both want a share of the basketball market. New Balance has a head start; they have partnered with NBA stars for years. Skechers more recently launched their first line of technical basketball shoes, and established a partnership with two NBA players in late 2023. Despite their disparate timelines, […]
Brief • 1 min Read
Starting March 19th, approximately 10 million viewers will tune in to watch 68 NCAA teams play in the 2024 March Madness tournament. Over the course of three weeks, teams will compete to be this year’s NCAA national champion. In honor of March Madness, we’ve picked our own champion brands. What makes these brands winners? Using […]
Brief • 2 min Read
When it comes to capturing people’s attention, sometimes weird and unconventional pays off. And that’s exactly what happened with skin care brand CeraVe’s elaborate online marketing campaign which culminated in the brand’s first ever Super Bowl commercial. For weeks prior to this year’s big game, videos of Michael Cera circulated online claiming that the actor […]
Brief • 2 min Read
You could argue that the entire Super Bowl is positive press for the National Football League. However, the NFL also ran three national ads during Super Bowl LVIII – “Born to Play,” “Tackle Bullying,” and “Mental Game” (below). The NFL’s three ad spots emphasize how the professional sports organization is helping kids within the […]
Brief • 2 min Read
With a heavy price tag for only 30 to 60 seconds of air time, advertising during the Super Bowl is an investment that needs to pay off for brands. But, what better way for Dunkin’ – one of the largest coffee and donut shop chains in the world – to get in front of millions […]
Brief • 2 min Read
Chinese ecommerce site Temu made five appearances during Super Bowl LVIII (all the same ad) – to great success. Using the tagline “shop like a billionaire,” the repeated ad highlighted Temu’s low prices and the breadth of their offerings. After the ad aired on February 11th, Temu saw a 45% spike in app downloads. […]
Brief • 2 min Read
The classic American brand, Polo Ralph Lauren, was launched in 1967. A staple in many consumers’ wardrobes, it was Polo Ralph Lauren that first popularized the iconic polo shirt. Despite its nearly sixty-year reign, Polo Ralph Lauren remains a popular brand with shoppers worldwide. At the end of 2023, we saw a surge in Gen […]
Donec ullamcorper nulla non metus auctor fringilla. Cras justo odio, dapibus ac facilisis in, egestas eget quam.
