Case Study • 1 min Read
Global Marketing Campaign Overshadows Price Hikes “My Spotify” reminds users of the platform’s incredible level of personalization. In June, Spotify released their largest global marketing campaign since 2023’s end-of-year “Unwrapped.” The campaign celebrates Spotify’s unparalleled ability to personalize each user’s listening experience. “My Spotify” launched around the same time that Spotify increased the price of […]
Brief • 3 min Read
In the 70s and 80s, personalization meant monograming your bag, towel, keychain, or purse. In the digital era, it is much more nuanced than a collection of initials. With the amount of data apps have on each user, customization is easier, and more precise, than ever. Popular music app Spotify allows users to curate playlists […]
Brief • 8 min Read
A recent survey conducted by the Harris Poll exclusively for Ad Age looked at how all Americans consume, discover and interact with music and brands. We found that Americans under 30 – Gen Z and Young Millennials – are driving a new wave of consuming music and being influenced by brands and music. Listening to […]
Brief • 2 min Read
The news is filled with data points about the pandemic-related rise of streaming services in America. But what about other services – are Americans also streaming more music? More self-improvement services? As fitness brands like Fitbit and Nike launched free trials of their service offerings, did new subscribers flock? What about online learning or news […]
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