Briefs, Case Studies, and News
Personal Wellness
Most Americans Believe Trees Benefit Mental Wellbeing, Survey Finds
Brief • 4 min Read
What Parents Think About Their Kids Social Media and Smartphone Usage
In September, The Harris Poll completed a research project on Gen Z’s attitudes towards social media and smartphones with renowned social psychologist and author Jonathan Haidt and his research team. Our teams joined forces again to find out how parents feel, surveying a representative sample of 1,013 U.S. parents aged 18+ with a child under […]
Brief • 3 min Read
Mental Health Awareness Month: Key Findings on U.S. Attitudes and Barriers to Care
While public attitudes toward mental health are improving, stigma and barriers to care remain deeply rooted across the country. New research from The Harris Poll and the American Psychological Association reveals that while mental health discussions are becoming more common, cost, insurance coverage, lingering taboos around mental health and other issues still prevent many from […]
Case Study • 1 min Read
Ulta Case Study
Ulta Beauty x Cécred Partnership Two brands are better than one. In April 2025, Ulta Beauty exclusively launched Beyoncé’s Cécred haircare line both in-store and online. Only a year old, Cécred benefited from Ulta’s national distribution, while the established retailer profited from the Beyoncé-fueled hype. Download the case study to see how these two brands […]
Brief • 2 min Read
Searching for the perfect gift for Mother’s Day? See the top 10 brands for moms by brand equity.
With the arrival of warmer days and fresh flowers comes another hallmark of spring – Mother’s Day. As families plan how to celebrate mom this year, we’re here to help, using data from QuestBrand by The Harris Poll to discover what brands are resonating most with moms. Top Brands That Resonate With Mothers QuestBrand. Base: […]
Keep your finger on the pulse with the latest trends in business, culture, and more.
68% of parents with children under 6 say their kids need a 'detox' from technology. Here's why that's scary, say experts
Brief • 5 min Read
How Our Favorite Healthy Habits Could Shape The Wellness Industry
Eating better: it’s the goal that appears on most New Year’s Resolution lists year after year (63% of U.S. adults according to a recent Harris Poll study). For many, eating healthier wasn’t just a resolution. Heading into 2025, half (51%) of U.S. adults decided to take the leap and choose to make healthier dietary decisions. […]
Brief • 3 min Read
Apple attracts Baby Boomers with cutting-edge wellness features
Apple ranked 1st in our latest AdAge-Harris Poll Baby Boomer brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Baby Boomers. Apple has set a standard for customer-centric technology since its creation in 1976. Over the years, Apple has unveiled […]
Brief • 2 min Read
Empowering with authenticity: Dove attracts Gen Z consumers with compelling campaigns
Dove ranked 12th in our latest AdAge-Harris Poll Gen Z brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Gen Z adults (ages 18-27). Over the last 20 years, Unilever’s Dove has challenged stereotypical beauty standards by featuring real women […]
Brief • 3 min Read
2024 Happiness Index and the importance of friendship
The Harris Poll has been measuring Americans’ happiness since 2008, analyzing public sentiment about interpersonal relationships, spirituality, health, work, and other factors to calculate an index score by taking an average of those who strongly agree with certain positive statements and strongly disagree with certain negative statements that are asked along an agree/disagree scale. The Happiness Index […]
Why you need a friend from a different generation | Opinion
Social media warning labels may help healthier online use 'go viral'
Opinion | Gen Z Has Regrets
Brief • 4 min Read
What Gen Z thinks about its social media and smartphone usage
Recent conversations about the mental health impact of social media and smartphone usage on children have spurred efforts to curb access to both. Many policy reform efforts have included schools going “phone-free” during the school day, and others have sought to introduce minimum age limits for social media, similar to age limits for driving or […]
COVID is negatively impacting Americans' mental health, reveals Elmo-inspired survey
What Elmo - and his human friends - learned by asking Americans about their mental health
Brief • 2 min Read
Bold e.l.f. Cosmetics campaign boosts brand familiarity among women
In May, e.l.f. Cosmetics distinguished itself with an eye-catching campaign: “So Many Dicks.” Pairing a play on words with powerful partnerships, e.l.f. advocated for corporate diversity in America while promoting its own team’s diversity. The campaign centered on the striking statistic that there are more men named Richard, Rick, or Dick on U.S. company boards […]
The Numbers Don't Lie. Get Off Your Phone | Opinion
Brief • 4 min Read
How Americans assess the impact of smartphones and social media on their health
Increasing attention has been spent on the potential adverse effects of smartphones and social media on adolescents—both in the United States and abroad. As age restrictions, warning labels, and other measures are considered by various national, state, and local entities, the Harris Poll surveyed a representative sample of American adults about their relationships with smartphones […]
Brief • 4 min Read
Examining Americans' Shower Habits
The Harris Poll recently surveyed Americans about their shower habits, and while nearly all (99%) of U.S. adults shower, there are many meaningful differences in how they do it. Several differences in behavior emerge among the generations when it comes to daily shower frequency, time of day, temperature, and more. For example, Gen X is […]
Brief • 2 min Read
Planet Fitness benefits from an advertising push during New Year's resolution season
New year, new you. The start of a new year provides a natural point of reflection – what is going well, and what should change? Often, New Year’s resolutions center on health and fitness goals – including finally signing up for a gym membership. A New Year’s advertising push For years, Planet Fitness has leaned […]
Brief • 2 min Read
Dove benefits from running an authentic Super Bowl ad that champions body positivity
Dove ran a national ad campaign that celebrates female athletes, “Hard Knocks,” in Super Bowl LVIII. Accompanied by the song “It’s the Hard Knock Life” from the popular musical Annie, “Hard Knocks” shows a montage of young female athletes falling as they practice and compete in various sports. Halfway through the spot, the ad […]
Brief • 2 min Read
CeraVe: Unconventional marketing schemes get consumers' attention
When it comes to capturing people’s attention, sometimes weird and unconventional pays off. And that’s exactly what happened with skin care brand CeraVe’s elaborate online marketing campaign which culminated in the brand’s first ever Super Bowl commercial. For weeks prior to this year’s big game, videos of Michael Cera circulated online claiming that the actor […]
Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
The numbers don't lie: Americans are right to feel thankful this time of year
The Pay Raise People Say They Need to Be Happy
Nearly a 3rd of American workers say they go to therapy to cope with their toxic bosses, new survey finds
If you do any of these 9 things, you might be a toxic boss
Harris Poll: Chicago is the epicenter of the youth mental health crisis
Better Ways to Support a Colleague with Breast Cancer
Workers are the unhappiest they've been in 3 years - and it can cost the global economy $8.8 trillion
Bayer survey reveals deep-seated fears of Americans around cancer as pharma looks to plug education gap
COVID set students back, but there's good news on mental health as new school year starts
An Exotic Vow-Renewal May Be Just The Ticket To A Happier Marriage
Climate Change Is Changing How We Dream
Nearly 1 in 5 Say Their Workplace Can Be Toxic, Poll Finds
We are in a loneliness epidemic. Where you live can make a difference for your health and happiness
Enough With The Corporate 'Therapy Speak', Workers Say
In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children
STAT-Harris Poll: Most Americans are worried about RSV
R.I.P., W.F.H.? Not So Fast
Brief • 4 min Read
Employees Deeply Value Health and Well-Being, Finds IWBI’s 2023 State of Workforce Well-Being Poll
The International WELL Building Institute (IWBI), the global authority for driving market transformation through healthy buildings, organizations and communities, released findings today from IWBI’s 2023 State of Workforce Well-Being Poll, showing almost everyone (96%) agrees that a healthy work environment is necessary for employee productivity. According to findings, most of the American workforce also say […]
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 3 min Read
Do cosmetics brands have personalities?
To the uninitiated, all makeup may look the same. However, a true makeup enthusiast understands each brand’s unique character and value proposition. Three of our top five growth brands in the personal care industry from Q3 to Q4 2022 were makeup manufacturers (determined by QuestBrand brand equity growth) – Estée Lauder (+6.0), Fenty Beauty (+3.4), […]
Case Study • 1 min Read
Pedialyte Case Study
One Brand, Many Users: Pedialyte Markets to Several Diverse Consumers To illustrate the value of brand tracking, we evaluated how Pedialyte has effectively broadened their target consumer beyond sick children to also include alcohol drinkers and athletes. How does Pedialyte simultaneously attract these distinct consumer groups? Download our brand tracking case study to find out!
Nearly half of working mothers surveyed have been diagnosed with anxiety or depression. Here's what can help
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Estée Lauder is one of the leading cosmetics manufacturers, trusted by women and men around the world. While a favorite of many, this brand is typically associated with an older consumer. If they want to remain the second-largest cosmetics company, Estée Lauder realizes that they must also connect with the youngest demographic of adults – […]
Psychedelics Meet Up With Virtual Reality at South by Southwest
TheSkimm's New 'State Of Women' Report Reveals A Majority Are Done Letting Society Dictate Their Role
37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
The Good News About Vaccine Hesitancy
Self-care may be increasing your stress - here are 5 things to consider
Nostalgia is a great holiday gift for yourself, others
Sometimes the best gift is letting employees avoid the holidays
How to know when it's safe to tell the truth at work
Most Americans support a four-day work week - but can U.S. work culture handle it?
These are workers' biggest fears about 2023
Employee Experience: The Critical Ingredient To Workplace Culture
Americans Say They Feel Pretty Good - at Least compared to the Country as a Whole
Frustrated Women and Hopeful Men: The Gender Gap in Americans' Moods
Brief • 1 min Read
The Harris Poll x Smile Train: What Makes Us Smile?
What makes us smile? World Smile Day, created by Harvey Ball, the artist behind the yellow-and-black smiley face released in 1963, happens each year on October 7th. This year, The Harris Poll partnered with Smile Train on a study to find out what exactly is making Americans smile. After years of navigating the Covid-19 pandemic, […]
Feel the urge to 'quiet quit'? Time to check in with your mental health, experts say
Landmark Survey by Stagwell's The Harris Poll Estimates More Than 72.3 Million U.S. Adults Suffer from Chronic Low Back Pain - Greater Than Arthritis, Diabetes, or Heart Disease with Debilitating Impact on Quality of Life
As The World Works On Itself, Black Culture Keeps It Pushing
Dietary Supplements: Are You Throwing Money Away?
Crisis on campus: 60% of college kids are living with mental health disorders, and schools are woefully unprepared
Men Think They're Healthier Than They Are, Don't Need Checkups: Survey
The Business Case For Nurturing Mental Health Awareness In And Outside Of The Workplace
Employees are still afraid to discuss mental health at work
Brief • 3 min Read
Workplace mental health a priority for today's workers
Mental health awareness in the workplace is important to employees, but issues that impact mental health may be a higher priority. Most employees (86%) consider mental health awareness in the workplace to be at least somewhat important of them; half (52%) consider it to be very important. In general, key factors that may influence employee […]
Americans are stepping off the 'hamster wheel' and redefining what success looks like
'Not your parents' retirement': Boomers and Gen X redefine their golden years
Rising Longevity and the Desire to Live Well in Retirement Influence Americans' Priorities and Planning, Edward Jones and Age Wave Research Finds
23% of workers say employers are offering new mental health benefits. But is it enough?
When war reaches the workplace: Russia's invasion of Ukraine is unsettling stressed-out American workers
Chicago-area workers still facing COVID's mental health effects
Opinion: Americans want later sunsets and their sunrises on time
Brief • 2 min Read
Aveeno Strives to Reverse Years of Eczema Underdiagnosis and Treatment in Black Communities
While Black children (19.3%) suffer from the chronic skin condition eczema more often than their white (16.1%) and Asian (7.8%) peers, they are also more likely to be left undiagnosed and untreated. Medical professionals receive training from textbooks that disproportionately illustrate how skin conditions materialize within white, rather than minority, communities. According to one 2018 […]
How to break the cycle of fear driven by COVID and war. And protect your kid's mental health.
Case Study • 1 min Read
Dove Case Study
The Power of Partnerships: Dove Brings Body Positivity to TikTok To illustrate the value of brand tracking, we analyzed the impact of beauty brand Dove’s #NoDigitalDistortions marketing partnership with social media app TikTok. In this case study, we see how the partnership helps Dove increase brand usage among younger consumers and allows TikTok to […]
Brief • 4 min Read
How COVID-19 is Affecting Cannabis Usage
Cannabis is on its way to becoming mainstream. A survey conducted by The Harris Poll found that Americans see cannabis legalization on the horizon, and that the stigma surrounding cannabis consumption is fading away. The survey also found that most cannabis users tend to consume cannabis for its medicinal benefits, rather than just for leisure. […]
Brief • 1 min Read
Headspace Users Tend to Come from Higher Asset Households
Between the COVID-19 pandemic, on-going cultural wars, and now a war in Europe, the last few years have put a strain on mental health globally. Apps that allow users to actively work on and improve mental health blossomed. This included the popular English-American meditation app Headspace. Headspace guides users through mediations focused on improving mindfulness, […]
Pandemic Worsening Americans' Already Terrible Sleep, Poll Finds
Brief • 4 min Read
A Noteworthy Amount of U.S. Adults Are Taking Steps to Improve Their Health
A study conducted by The Harris Poll on behalf of Ad Age found that a notable portion of U.S. adults have taken steps to improve their mental and physical health in the past six months. That said, age and household income are significant factors in the decision to purchase or use health-focused products. Physical Health […]
Americans Turning to Trendy Diets to Shed Pandemic Pounds
Dating in 2020: Turns Out It Could Get More Awkward
How to craft successful New Year's resolutions that you won't break right away
'I can't handle it anymore': COVID fatigue is winning at the worst possible moment
Awake at 3 A.M.? We Are Too
Americans will turn to booze, junk food to cope with election stress: poll
Brief • 1 min Read
Stress in America 2020 Survey Signals a Growing National Mental Health Crisis
A national study from the American Psychological Association (APA), with survey polling conducted by The Harris Poll, shows that Americans are suffering from elevated levels of stress. 2020 has put undue pressure on Americans across the country, from worrying about COVID-19, the economy, culture wars, and the 2020 election. The APA sounds the alarm on […]
68% of people are significantly stressed by the election - here are 4 science-backed ways to cope with election anxiety
HD Live!: Social Isolation and Mental Health, Plus Results of a COVID-19 Poll from HealthDay/The Harris Poll
Masks, Gloves and Disinfectants Top Back-To-School Shopping Lists
2019: The Year Of The Wellness Revolution Is Here
Gillette's Ad Angered Old Customers in Pursuit of New Ones
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