Briefs, Case Studies, and News
Technology
Most CIOs regret AI vendor, platform decisions: report
How Gen Z Is Shaping the Next Generation of Dating Platforms
Brief • 4 min Read
Regaining Credibility in the GenAI Era: 2026 Page-Harris Poll Confidence in Business Index
Public expectations of business are rising, and so is scrutiny of how companies show up on the issues that matter. To help leaders understand this shifting landscape, Page partnered with The Harris Poll on the 2026 Page–Harris Poll Confidence in Business Index, a global study of how people view business across 14 markets. What we […]
Audiobook listeners fall hard for romantasy
Fans Want Sports That Feel Shorter, Fairer, More Social: Harris Poll
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 3 min Read
Beyond the Bulb: Why Light is the New Language of Luxury Home Design
Findings from The Harris Poll for Lutron Electronics
2026 will be the year marketers rediscover the basics
Outside Corporate Walls, Skepticism About AI
Brands look to experiential marketing as antidote to AI slop, digital fatigue
How AI is rewriting the researcher's job description
As AI's novelty wears off, workers want it to be better
Shoppers Turn to Discounts and Debt, but Not Just for Holidays
Move over, Santa: AI elves have taken over the hunt for perfect gifts
A.I. Can Do More of Your Shopping This Holiday Season
The Joy of Checking Out
Brief • 2 min Read
The Future Feels Out of Tune: How Americans Are Navigating AI, Anxiety, and Change
The future is knocking, but the sound is strangely out of tune. We’re mourning what’s fallen away—stable careers, predictable markets, even aesthetic originality—while trying to decode what comes next. New Harris Poll research reveals a generation that feels both electrified by possibility and unnerved by the speed of change. Download the Report The Promise and […]
Brief • 4 min Read
How Canadians Spend Their Extra Hour: New Survey Reveals Sleep, Screens, and Seasonal Mood Shifts
Most Canadians would use the extra hour from daylight savings to sleep, but younger adults stay online Many Canadians (44%) would use the extra hour gained during daylight savings to sleep by keeping their normal bedtime. Older generations are more inclined to do so—Millennials (48%), Gen X (47%), and Boomers+ (47%)—compared to Gen Z (31%). […]
The Future of Insights in 2026: How AI is Evolving Researchers' Roles
Brief • 2 min Read
Misinformation and clickbait are widespread while deepfakes and AI-manipulation are visible and rising, especially among young Canadians
New research from The Harris Poll Canada for the Canadian Journalism Foundation reveals that misinformation, clickbait, and AI-generated deception are now routine features of Canadians’ online lives — and concern is high across the country. Misinformation Is Widespread More than half of Canadians (56%) say they’ve personally encountered misinformation or “fake news” online. Clickbait headlines […]
Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs
Case Study • 1 min Read
Case Study: Canva and The Harris Poll explore how visual-first communication is shaping the future of work
Canva set out to better understand how visual-first communication is reshaping the workplace and driving business outcomes. As organizations increasingly rely on design to power collaboration and growth, Canva saw an opportunity to lead the conversation on the emerging “visual economy.” To explore this trend, Canva partnered with The Harris Poll’s Thought Leadership team to […]
Opinion | Why Gen Z Is Resurrecting the 1990s
Brief • 3 min Read
Curious but Cautious: Navigating AI’s Trust Gap According to a Recent QuestDIY Study
Curious Energy Meets Protective Instincts Ask people how they feel about AI and you get a contradictory picture. Overall, 30% feel somewhat positive and 18% very positive, while 25% are neutral. Negatives are real but smaller: 16% somewhat negative and 10% very negative. The news cycle isn’t calming anyone down. Headlines inspire interest for some […]
Brief • 6 min Read
ChatGPT - Can the Hottest AI Outlast the Hype?
ChatGPT is a phenomenon. Not just an AI breakthrough — a brand phenomenon. And QuestBrand now measures it in 21 countries worldwide. In the U.S., my relationship with it evolved fast. First, it was my writing partner — sharpening memos, rewriting decks, and turning half-baked thoughts into something you’d actually want to say in a […]
Brief • 3 min Read
What children are saying about phones, freedom, and friendship
In a continuation of our ongoing research into social media and technology use among children, young adults, and parents, The Harris Poll and Jonathan Haidt, along with his team of researchers, wanted to look deeper into how kids feel, use, and think about technology. The Harris Poll surveyed 522 kids aged 8 to 12 across […]
What Kids Told Us About How to Get Them Off Their Phones
Brief • 1 min Read
2025 Harris Poll AutoTECHCAST
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
Forget quiet quitting—4 in 10 millennials are taking ‘quiet vacations’ and checking out of work (and the country) on company dime instead
The Big Unplug: Gen Z favors digital detox in pursuit of IRL workplace connections
Bosses want you to know AI is coming for your job
Brief • 4 min Read
What Parents Think About Their Kids Social Media and Smartphone Usage
In September, The Harris Poll completed a research project on Gen Z’s attitudes towards social media and smartphones with renowned social psychologist and author Jonathan Haidt and his research team. Our teams joined forces again to find out how parents feel, surveying a representative sample of 1,013 U.S. parents aged 18+ with a child under […]
Brief • 3 min Read
Father’s Day gifts: 10 brands with high brand equity among dads
With Father’s Day approaching, it’s time to talk all things dad – dad jokes, dad hobbies, and even dad shoes. Want to know what makes dad tick? As Americans look for the perfect Father’s Day gifts, we employed data from QuestBrand by The Harris Poll to uncover 10 brands that grab dads’ attention. The brand ranking […]
Brief • 1 min Read
2025 Harris Poll AutoTECHCAST: Navigating The Rollback of The Federal EV Tax Credit
The federal EV tax credit has been supporting electric vehicle adoption in the United States by reducing the upfront cost for consumers. Now, with the House’s recent passage of the Trump Administration’s “Big Beautiful Bill,” which proposes eliminating the $7,500 federal tax credit, the industry faces a potential shift in consumer demand. Prior to the […]
Brief • 3 min Read
Tech news: LG wins over U.K. early adopters and trend setters with new technology and AI features
While home entertainment has continued to evolve in a multi-screen world, LG’s latest advancements leverage AI-powered, personalized experiences – innovations that consumers are reacting positively to. And, according to the latest research by The Harris Poll’s survey software, QuestDIY, innovation has emerged as a critical factor in influencing brand loyalty. Catching the attention of early […]
Nearly half of Gen Z and millennials say college was a waste of money—AI has already made degrees obsolete
Crypto is more popular with workers in construction than finance, says new Harris Poll
68% of parents with children under 6 say their kids need a 'detox' from technology. Here's why that's scary, say experts
Case Study • 1 min Read
Celsius Case Study
The Predictive Power Of Brand Equity Celsius’ comeback was hiding in plain sight. Using data from QuestBrand, we explore the positive power of brand equity by closely examining the story of popular energy drink Celsius. Download the case study to see how when data is correctly calibrated, brand equity becomes a central tool for forecasting […]
Gen Z workers feel isolated by tech and crave more in-person interaction, survey says
Case Study • 1 min Read
TikTok Case Study
TikTok Soars Through a Ban A long-threatened shutdown didn’t dull TikTok’s glow. Using data from QuestBrand, we explore the impact of TikTok’s January US ban on consumers’ brand perception. Shockingly, TikTok’s positive brand momentum soared as the day of the shutdown neared. Download the case study to understand TikTok users’ unintuitive response.
Brief • 3 min Read
Can Facebook Marketplace be Meta’s answer to reeling in younger users?
Facebook was one of the first, and most impactful, social media platforms in the early 2000’s. It was the most downloaded mobile app of the 2010s and is the third-most-visited website globally as of just two months ago. However, it has been impossible to ignore the lack of attention Facebook has received from Gen Z […]
Predictions For The Tech Job Market In 2025
Brief • 3 min Read
Apple attracts Baby Boomers with cutting-edge wellness features
Apple ranked 1st in our latest AdAge-Harris Poll Baby Boomer brand tracker. This quarterly index uses data from QuestBrand by The Harris Poll to rank the top 20 brands by brand equity growth among Baby Boomers. Apple has set a standard for customer-centric technology since its creation in 1976. Over the years, Apple has unveiled […]
Everybody hates annoying digital ads: Should tech companies or advertisers take the blame?
Who Doesn't Love Gen AI? Parents, That's Who
Gen Zers are landing job interviews through TikTok
Axios Vibes: Young voters more skeptical about counts by machine
Brief • 1 min Read
2024 Harris Poll AutoTECHCAST
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
Case Study • 1 min Read
Snapchat Case Study
Snapchat Distances Itself From Social Media Snapchat’s global campaign – “Less Social Media. More Snapchat.” highlights Snapchat’s ability to foster connection On February 4th, 2024, Snapchat launched a global marketing campaign “Less Social Media. More Snapchat.” with a 60-second commercial that aired during the Grammy’s. One week later, they upped the ante, running a 30-second […]
Case Study • 1 min Read
Spotify Case Study
Global Marketing Campaign Overshadows Price Hikes “My Spotify” reminds users of the platform’s incredible level of personalization. In June, Spotify released their largest global marketing campaign since 2023’s end-of-year “Unwrapped.” The campaign celebrates Spotify’s unparalleled ability to personalize each user’s listening experience. “My Spotify” launched around the same time that Spotify increased the price of […]
Social media warning labels may help healthier online use 'go viral'
Opinion | Gen Z Has Regrets
Brief • 4 min Read
What Gen Z thinks about its social media and smartphone usage
Recent conversations about the mental health impact of social media and smartphone usage on children have spurred efforts to curb access to both. Many policy reform efforts have included schools going “phone-free” during the school day, and others have sought to introduce minimum age limits for social media, similar to age limits for driving or […]
AI In Ads Divides Consumers - What Brands Can Learn From New Data Revealing The Tension
CrowdStrike strikes out on communications following global outage
4 ways to rebrand AI in healthcare
The Numbers Don't Lie. Get Off Your Phone | Opinion
My First Trip to Norway, With A.I. as a Guide
Brief • 4 min Read
Screen Time Dilemma: When Should Kids Get Their First Smartphone?
I am a mother of two daughters ages 13 and 10. As my oldest approached middle school (which starts in 6th grade in my county), we were faced with the same question as other parents – smartphone or no smartphone? I weighed all of the considerations – safety issues (we live within a mile of […]
Opinion Letters | Should Social Media Come With Warning Labels?
Brief • 4 min Read
How Americans assess the impact of smartphones and social media on their health
Increasing attention has been spent on the potential adverse effects of smartphones and social media on adolescents—both in the United States and abroad. As age restrictions, warning labels, and other measures are considered by various national, state, and local entities, the Harris Poll surveyed a representative sample of American adults about their relationships with smartphones […]
Brief • 2 min Read
Instagram users more often endorse the platform following political content limits
In February, Meta announced their continued approach to limiting political content on Instagram, Threads, and Facebook feeds. Previously, users could leverage the algorithm to disseminate political messages and reach a wider audience — but this dialect began to blur with disinformation and disruption. Meta announced the automatic removal of pieces of political content in users’ […]
X vs. Nvidia: A tale of two tech reputations
Americans don't trust social media companies with AI
Americans Are Racking Up 'Phantom Debt' That Wall Street Can't Track
US Businesses Are Way More Optimistic Than Consumers, Poll Finds
Besides keeping data safe, this emerging tech could be a key trust builder for businesses
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
How Google is harnessing AI to manage talent and cut costs - and what it means for consumers
Brief • 2 min Read
ChatGPT consideration is highest among minority groups
Since its launch in November 2022, millions of Americans have experimented with OpenAI’s ChatGPT. In early 2023, ChatGPT was declared the “fastest growing app of all time;” it acquired 100 million monthly users in just two months. In contrast, it took TikTok nine months and Instagram 2.5 years to reach this many monthly users. ChatGPT […]
Klarna commits to greater transparency around buy now, pay later
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
Brief • 2 min Read
Pinterest is not just for the Millennials, Gen Z is moving in
You may have thought that Pinterest was for Millennials, TikTok was for Gen Z, but the times they are a-changin’. Gen Z’s interest in Pinterest significantly grew throughout 2023, and they are currently Pinterest’s fastest growing user demographic. This youngest group of adults now accounts for more than 40% of Pinterest’s monthly active users worldwide. […]
Brief • 2 min Read
The Israel-Hamas war shifted how TikTok users think about the platform
After Hamas’ October 7th attack on Israel, people around the world took to TikTok and other social media platforms to voice their support for the Israelis or the Palestinians. TikTok became a powerful political forum for supporters who proudly typed #standwithIsrael or #freePalestine. Social activists, governments, and others moved by the images they saw online […]
Now The Robots Are Coming for Your Opinions
Return-to-Work Policies Devolve Into a Toxic Cultural Flashpoint
Brief • 3 min Read
Could AI be the Future of Tax Filing?
Filing federal taxes is a stressful activity for many U.S. adults. More than half (57%) of all U.S. adults who file federal taxes find completing their own tax-filing nerve-wracking, according to a recent study conducted by The Harris Poll on behalf of Fast Company. Filers care about maximizing returns and may be willing to invest […]
Brief • 3 min Read
NFL Digital Broadcast Rights Likely to Create Winners and Losers
Live sports have been an Achilles Heel for streaming services. At the start of the streaming service boom, the lack of live sports access was a factor in some viewers’ decision to retain their traditional TV packages. In recent years, the ability to view live sporting events has become a premium feature in many of […]
U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll
Get ready to hear more about "pre-internet" times
AI and more drive soaring US technophobia - Congress, corporations must act
How JFK's Pollster Turned Into An Advisor To Top CEOs
Hiring managers could be alienating older job applicants with automated HR tools
Brief • 5 min Read
Is Music Starting to Sound The Same?
Are songs topping the Billboard charts beginning to sound the same? A large portion of American listeners seem to think so. Just over half (52%) agree that there isn’t as much variety in music now as there was in the past, according to a recent Harris Poll. Country’s resurgence into the pop charts seems to […]
Harris Poll: Illinois has a ways to go to reach its goal of 1 million EVs on the road
Most U.S. adults don't believe benefits of AI outweigh the risks, new survey finds
How Gen Z Envisions AI Improving E-Commerce
America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia
Almost Half of Americans See Automation Replacing Their Jobs
Harris Poll: Remote work continues to threaten the downtown economy, but could spur growth in Chicago's suburbs
Brief • 1 min Read
AI Nation: Exploring Comfort With AI Applications
Advancements in artificial intelligence (AI) are revolutionizing products and service delivery across industries. AI-based technologies offer unprecedented opportunities to streamline processes, enhance efficiency, and deliver personalized experiences to consumers. However, the widespread adoption of AI in a variety of industries relies heavily on consumers’ acceptance and comfort with AI technologies. This research provides a quantification […]
Brief • 2 min Read
Travel brands spark enthusiasm with technology
According to QuestBrand data, two of Booking Holding’s brands – Kayak and Booking.com – ranked as top growth travel brands from Q1 to Q2 2023, based on quarter-over-quarter brand equity growth. Both brands generated consumer enthusiasm by releasing new technology in Q2 that made travel planning/booking faster and more convenient. Brand equity measures the value consumers […]
What Airbnb learned after a year of letting employees work from anywhere
Rev Up to Meet the Demand of the EV Future
81% of Americans unaware digital health apps can sell personal data
Brief • 1 min Read
2023 Harris Poll AutoTECHCAST
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
The pros and cons of taking a 'workcation'
Brief • 3 min Read
Millennials lead American optimism for the future
With the latest advances in generative AI and large language models, virtual reality, robotics, and more, the role technology plays in modern life is rapidly evolving and expanding. The Harris Poll recently surveyed a representative sample of U.S. adults to get a sense of Americans’ sentiment toward the increased importance of technology in their daily […]
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