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Briefs, Case Studies, and News

UK Insights



Brief • 3 min Read

Tech news: LG wins over U.K. early adopters and trend setters with new technology and AI features

While home entertainment has continued to evolve in a multi-screen world, LG’s latest advancements leverage AI-powered, personalized experiences – innovations that consumers are reacting positively to. And, according to the latest research by The Harris Poll’s survey software, QuestDIY, innovation has emerged as a critical factor in influencing brand loyalty. Catching the attention of early […]

Olivia Woodring • May 21, 2025

Brief • 2 min Read

Primark’s powerful campaign redefines resilience and boosts purchase consideration

Originally founded in Ireland, Primark has become a leading international fashion retailer over the last 50 years by stocking and selling a wide array of affordable clothing and accessories in stores worldwide. To keep customers coming back, Primark has introduced new styles, deals, and storefronts. Recently, the brand capitalized on its performance category by rebranding […]

Olivia Woodring • March 24, 2025

Case Study • 1 min Read

British Airways Case Study

Reward Programs Impact Customer Loyalty In December 2024, British Airways announced that it was revamping its Executive Club. Using data from QuestBrand, we explore how British Airways’ recent loyalty program changes affected customer engagement. After proposing a spending-based rewards system, customer concerns led the airline to reconsider its changes and demonstrated the value of loyalty […]

Olivia Woodring • March 17, 2025

Brief • 3 min Read

Lily's Kitchen eats into Pedigree’s market share among UK consumers

With just over half of the UK population owning a pet, demand for pet food is high, and so are consumers’ values when choosing a brand to satisfy their furry friends. Pedigree, founded in 1957, has consistently captured a large slice of market share and UK consumer brand familiarity. Recently, the wholesome food brand Lily’s […]

Olivia Woodring • January 21, 2025

Brief • 2 min Read

Paddington’s popularity surges among UK adults after new movie release

It’s been 65 years since Paddington the teddy bear first appeared on children’s bookshelves. Since his creation, the beloved, British-based bear has gone on countless adventures while upholding a timeless, multigenerational and cultural appeal. “Paddington in Peru,” the most recent addition to the bear’s franchise, debuted at the UK box office November 8 and shared […]

Olivia Woodring • January 7, 2025

Brief • 2 min Read

Social media buzz boosts UK demand for Guinness among young adults

In recent months, Guinness has gained a new generation of fans — and the demand for the classic stout is causing British pubs to worry about Christmas supply. This surge in popularity could be attributed to the social media attention Guinness has recently received. Celebrity endorsements and video trends have helped frame the Irish pint […]

Olivia Woodring • December 18, 2024

Keep your finger on the pulse with the latest trends in business, culture, and more.



Brief • 2 min Read

Chipotle boosts brand momentum among Londoners with a new app and digital discounts

In recent years, the UK restaurant industry has seen considerable changes due to the cost-of-living crisis. US-based fast-casual chains have claimed more territory in Europe, and their meals have become more appealing to British consumers looking to save money while satisfying their palate.  Chipotle Mexican Grill is one fast-casual chain that has recently made waves […]

Olivia Woodring • October 16, 2024

Case Study • 1 min Read

Spotify Case Study

Global Marketing Campaign Overshadows Price Hikes “My Spotify” reminds users of the platform’s incredible level of personalization. In June, Spotify released their largest global marketing campaign since 2023’s end-of-year “Unwrapped.” The campaign celebrates Spotify’s unparalleled ability to personalize each user’s listening experience. “My Spotify” launched around the same time that Spotify increased the price of […]

Catherine Edwards • October 8, 2024

Brief • 3 min Read

Revolut secures its UK banking licence, and sees a positive reaction from young investors

Recently, the growing fintech company, Revolut, announced that it officially secured its UK banking licence after a three-year process. During those years, Revolut demonstrated its dedication to the UK market by expanding its workforce, office, and market position. Since Revolut has invested more in its UK client base and secured its banking licence, the company […]

Olivia Woodring • September 11, 2024

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